Respect and protection

Everyone deserves to be treated fairly. Nature as well as people. 

The Fair Deal Charter proposes some principles to boost fairness on the basis of human values.

Business as usual is no option. 

Business as it is done today is still primarily aimed at generating money, even if it is often damaging to Nature and to people.

Financial crises have not changed the mentality really and business largely continues as it was usual before. The coronavirus pandemic has made it clear that change is “acting now”.

There is a large consensus about the untenable character of present-day economics, but still too little is done about changing them drastically. The power of financial groups and mega-companies is still determining policies.

The domination of economics over politics and the die-hard belief that money can solve all problems make change difficult and slow.

Nature needs to be protected more intensively and extensively. Nature is now mostly seen as a mere commodity, while she is the essence and Life. 

Consumers need to be protected too and given the ability to live a decent life. They are now often seen as a mere piece or object in the economic treadmill.


Danellandia – Pax 21 was created on 28 March, 2004. It is based on discussions about this world and its many problems with people from different backgrounds, countries, religions and age.

Danellandia defined 25 human values as the basis for its campaign to make this world a better and more just place in many fields of human activities: politics, economics, the media, personal relationships, education, Nature care…

You can help to promote these values by sharing the material on this site.

Become a Danellandian by promoting human values to  boost peace.

This world needs people and leaders who put humanity first and not money or power. People and leaders who unite others rather than create tension, division and conflict.

Strong human values are a passport to a sustainable future.

The world of Peace can become a reality!



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