Campaign “in and for Peace”

Money dominates and rules almost everything.

Materialism seems to be the only goal.

Yet, life is more than acquiring material things.

Life is growing as a human being. Human meaning respectful of real values like friendship and love.

Dominated by money

The present world has become over-materialistic. Everyone and everything is valued in terms of money.

Hardly anything is done anymore if it does not lead to high profits. The lust for money is taking away humanity or respect for people and Nature from our society. Economics has come to dominate politics completely.

Money is dominating our lives. It is gradually making our lives impossible to be lived. Some people do just anything to acquire as much money as possible in the shortest possible time. Some even hurt or kill people for it. Or sell products that damage or even kill other people.

The damage inflicted to Nature as a result of excessive materialism and the craving for money is threatening our very planet.

How has it come to this saddening situation?

Many people just do not know what life is all about. It is more than gathering material things. We grow up to become adults, but we need to grow up as human beings too. Human means having a high degree of humanity or respect for human values.

“United in and for peace”

The campaign – launched on 7 July 2008 by Danellandia – is based on its “sweet diamonds” or short thoughts about life, peace, love and Nature. 

They invite people to think about themselves, life and Nature.

Danellandia has sent the diamonds to contacts all around the world. To leaders in politics, the economy and religion and to organizations and the public in general.

The final aim of the sweet diamonds and the campaign is to make people everywhere more aware of human values and to invite them to respect them more. When human values are respected, peace will result.

More respect for human values will mean more humanity. Humanity leads to peace and to a better and more just world.

The sweet diamonds are not linked to any political orientation, culture or religion. They are truly universal. You could call it the philosophy of “Faith in Peace and Love” or of “Faith in Goodness”.

Please join this campaign (“Pax 21 – Wave of Peace”) and spread the Danellandia sweet diamonds and other messages. 

Together we can be the change and make this world good and just for all and for Nature as well. 


Danellandia – Pax 21 was created on 28 March, 2004. It is based on discussions about this world and its many problems with people from different backgrounds, countries, religions and age.

Danellandia defined 25 human values as the basis for its campaign to make this world a better and more just place in many fields of human activities: politics, economics, the media, personal relationships, education, Nature care…

You can help to promote these values by sharing the material on this site.

Become a Danellandian by promoting human values to  boost peace.

This world needs people and leaders who put humanity first and not money or power. People and leaders who unite others rather than create tension, division and conflict.

Strong human values are a passport to a sustainable future.

The world of Peace can become a reality!



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