Business ethics

Business ethics

Business that is damaging to Nature and/or to people should be phased out soon.  A Fair Deal Charter based on human values and to be respected by all companies world-wide would offer a means to select companies on the basis of their human value content.  A value that is more important than the financial value.
Charter to protect Nature

Charter to protect Nature

Nature's impact on us is huge. We cannot do without Nature. Yet, Nature is too often maltreated and abused, which also has an impact on people. Nature needs to be protected and deliberate pollution has to be prevented.  The Fair Deal Charter could help to do so.
Charter to protect people

Charter to protect people

People are often misled by companies into buying products they do not need. Products are often presented as having qualities they in fact do not have. People need to be protected and abuse has to be prevented. The Fair Deal Charter could help to do so.


Danellandia – Pax 21 was created on 28 March, 2004. It is based on discussions about this world and its many problems with people from different backgrounds, countries, religions and age.

Danellandia defined 25 human values as the basis for its campaign to make this world a better and more just place in many fields of human activities: politics, economics, the media, personal relationships, education, Nature care…

You can help to promote these values by sharing the material on this site.

Become a Danellandian by promoting human values to  boost peace.

This world needs people and leaders who put humanity first and not money or power. People and leaders who unite others rather than create tension, division and conflict.

Strong human values are a passport to a sustainable future.

The world of Peace can become a reality!



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